Okay, I’d say if you’re a blogger or your website is relatively new to the internet and you’re fighting for organic traffic, that’s really important to you. Not only that, even established players can take advantage or use this new algorithm to see some great SEO results.
Here we will discuss the details of this new update by Google, and we will also see how we can change the tables to make the update profitable.
For starters, we first understand what Google has to say about this update and what changes we can expect.
Google’s new update, what is BERT?
If you extend BERT, then it turns into a ‘Two-way representation of the encoder from the converter’. This is obviously a very long and confusing name, so BERT is accurate and cute, which we already have in mind the doll from Sesame Street.
As far as we know, it is important to understand this new algorithm. ‘Two-way encoder’ in BERT is important because it has changed the way Google reviews search queries so far.
The first search query is taken as a keyword, and Google will search for pages that contain the keyword you entered. The bots behind the search will download the queries and view them in a sorted way, which is “backwards” or “backwards” and will take keywords that are important and have weight. Because of this method, in most cases when you enter a sentence in the search box, the results that appear contain keywords, but the context of the article or page can be completely different. This is simply because Google could not understand the context of your query.
Should I worry about BERT?
Many people may say that it is not connected, but the truth is that it concerns all of us. Google itself has confirmed that this update is on a large scale and is a big step in the last 5 years. So do you still think it’s not worth your time?
You may not have experienced any significant drop in rankings or traffic yet, but even then you can’t ignore this update just because it’s a futuristic view and hasn’t been fully revealed yet. In addition, the tools we typically use to track rankings generally take into account the short-tailed keyword and ignore the long-tailed keyword. But BERT refers to keywords with a long tail and that may be one of the reasons why you haven’t seen any change in your ranking.
According to Google, the algorithm is still not applicable to all languages and locations and is being learned and improved on a daily basis. This algorithm gets better and better with each search on Google. This indicates why there is less impact today and also indicates that the future of discovery may change in the near future.
In today’s world, we search with keywords or create a compact sentence that Google easily understands. We do not use the same language as we ask man. But user search patterns may change in the future with BERT updates. People can start a search with long sentences or keywords with a long tail for accurate and correct results. And we are the ones who should be ready for everything that is in our way.
This Google update tries to understand the context of long-tailed keywords to bring back related results, and it gives us the opportunity to focus more and more on our content rather than keywords. As always stated, the content is royal and this is proven again with BERT. You can focus on high quality content and topics that relate to your niche on the website and that will definitely help you.
Is BERT useful or harmful for SEO?
After understanding the characteristics and using the new algorithm, it is easy to answer this question, you can also evaluate its question while I will explain it in more detail.
At BERT, we see that keywords with a long tail are getting more attention, and also in a meaningful and useful way. Users get exactly what they want if they write in a long line of queries. So I think this will be useful from an SEO perspective as it will reduce the rate of homepage abandonment.
Before a long time, the results for long-term questions would not be so relative and accurate, so those who joined these blogs or websites would leave them soon after realizing what they were looking for. But now with BERT it is expected that the search result will be quite accurate for the users, so the rate of abandonment of the initial value for us will be lower and the traffic coming will be very high quality and intentional.