Top 15 Most Essential Analytics Tools You Should Know To Grow Your Business

In this article, I will talk about 15 analytics tools that you should know in order to grow your business. There are many tools in the world of digital marketing. The right set of analytics tools can help you streamline your digital marketing process. With the right tools, you will be able to analyze user behavior, understand flaws in user travel, and solve problems.

Fasten your seat belt, here we are!

Google Analytics

Google Analytics

You are allowed an in-depth analysis of visitor data on your site. This helps you shape your business strategy to provide valuable insights to visitors. Google Analytics is combined with four components such as data collection, configuration, data processing and reporting.

Crazy Egg is a great tool that displays reports on the engagement of visitors to your website. This allows you to navigate different websites and the behavior of your audience. Crazy Egg is integrated into WordPress and Shopify.


It helps you get reports on the behavior of visitors to your website. This essential analytical tool displays a snapshot of the visitor session and a heat map for you.
Mouseflow can easily understand your users’ problems and quickly fix sore spots.

You will find the reason behind the form or website. This information can help you optimize your website faster and improve your conversations.

Adobe analytics

It can provide you with real-time website traffic reports with detailed insight into the work. It shows you detailed information on data analysis at the next level.
This tool gives you details about visitors’ visits and their pageviews. This tool allows you to organize the data you collect.

You can create unlimited segments of visitors and compare their behavior.


provides analytical data after monitoring and analyzing visitor behavior. The report includes visitor behavior toward your site and application.

You can find information on mouse trails and thermal maps of visitors. You can analyze their time spent on your website.

THIS provides you with a detailed report on unique visitor numbers, session duration, and home page exit rates.
OVA provides you with reports on monitoring, user development and implementation.


An ideal choice for initiating engagement and improving retention to optimize the user experience. This web analytics tool provides you with a report on your customers’ purchase path.
You can get detailed information about users and email opening behavior.

The device has built-in automation for personalizing operations in real time. You can build strong customer relationships with your customers while communicating with them.

Web analytics

Going through the tools helps you improve the performance of your website.

You can see traffic trends, visitor maps, their actions, and the keywords they relate to.

It is a powerful real-time web analytics tool that makes it easier to understand visitor activity.

The tool is used by over 2 million websites. It provides you with useful information about the user experience and traffic to your site.

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